“Many businesses focus on short-term results, but businesses engaging with design are daring to invent a different future—and they are able to tap into the wisdom in their organization and release their staff to be co-designers of that future.” DIRECTOR OF ORGANIZATIONAL DESIGN Linda Quarles Linda describes her life work as part of the perpetual struggle to simplify the complex. She believes on enhancing internal in two guiding principles when it comes to design: our idea will always be better than my idea and bring your strong ideas held lightly. After carrying the torch of organizational transformation inside capabilities Fortune 500 companies for over two decades, in her role at frog she brings empathy to the hard work of designing organizations that both delight customers and increase business value.” BUSINESS VALUE OF DESIGN frogdesign.com | 13