Prioritizing speed-to-market, STC created a new venture called Sapphire responsible for addressing the key market. Working with lean methods, Sapphire realized its first MVP in just four months. The digital service offering, launched as “Jawwy,” provided a responsive and seamless user journey across desktop, mobile and tablet devices that went on to achieve the #1 customer experience rating (Net Promoter Score) among all mobile operators worldwide. KEY METRICS FOR SPEED Those initiating lean digital programs at both STC and CheBanca convinced TO MARKET decision makers of the value of the potential market and the need to seize it quickly. They won the passionate advocacy of executive management because they demonstrated how a rapid, design-centric approach using tools such as super prototyping and, in the case of CheBanca, a UI toolkit, would develop revenue streams faster. Both companies then aligned their organizations to that goal. Key metrics used to justify the design initiatives and measure the final results include: • REDUCE DEVELOPMENT COSTS AND TIMELINE • MEET OR EXCEED TARGET REVENUE • GENERATE MVP-FOCUSED CUSTOMER FEEDBACK • SHORTEN BREAKEVEN AND CYCLE TIMES Read more at www.frogdesign.com “Being faster to market is not just about being first with a new product. It is a matter of real money because you create revenues much earlier and reach breakeven faster.” EXECUTIVE TECHNOLOGY DIRECTOR Matteo Penzo Matteo believes that designers must be “pirates”—fearless, prepared to break the on speed to market “rules” and able to adapt quickly to changing circumstances. He has more than 18 years of experience in technology and software and his projects have been featured in the Harvard Business Review, Forbes, Washington Post, Scientific American, and CNN Money. His mantra is “deliver design through code.” BUSINESS VALUE OF DESIGN frogdesign.com | 06