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Frog

Since our early days ushering in the era of personal computing, our rallying cry has been ‘form follows emotion.’ Today our work goes beyond individual forms—we design systems of brand, product, and service—but our focus on emotion remains. We strive to create the world as it should be, and our work results in experiences people love.

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The Business Value of Design

The Insight into the Business Value of Design is intended as a reference point for business managers as they consider how best to measure and communicate the value of their design investments.
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